There are a lot of blogs on the internet. These blogs come in many different styles, cover many different topics, and cater to many different audiences. With so many options, what can set apart one person’s blog from another? Some classmates and I put our heads together to compare two different travel blogs, Adventurous Kate and Nomadic Matt, and see what makes a blog appealing.

Nomadic Matt's Home Page
Nomadic Matt’s Home Page

One of the first things we compared was organization/navigation. With Matt’s blog, we agreed that the categories were more clear and understandable than Kate’s blog. Matt’s categories were also much more concise; the viewer knew exactly what they were navigating too. Kate’s “Blog” and “Best of the Blog” headings could be confusing to new viewers since they would not be sure what to expect.

Our group also looked at the interface and appearance of each of the blogs. Overall, we agreed that Matt’s blog was superior to Kate’s blog. Kate’s blog had recent content, but the design made the blog seem older and less exciting. It’s easy to make the assumption that Kate does her blog as a hobby rather than a profession.

On the other hand, Matt’s blog had a much fresher look that seemed specifically customized to fit Matt’s personality. The use of color and the quality of his photos also helped to draw the viewer in, and give the impression that this blog can be taken seriously.

Adventurous Kate's Home Page
Adventurous Kate’s Home Page

After the group looked around the blogs and got the first impressions out of the way, we drilled down and looked at the most important part of the blog: the content. Without good content, there is no reason for anyone to look at your blog.

Once again, the group agreed that Matt’s content was much more appealing for the average reader. Matt had multiple types of multimedia available throughout his blog that helps the viewer to connect with Matt and feel like they know him as a person. Matt also had much better writing on his blog. There was a good balance between words and multimedia, and the writing was broken into manageable chunks that are appealing to look at.

Matt also seems credible because he pulls information from multiple other sites. Matt also highlights traveling books that he has published, and mentions recognition he has received from companies like the New York Times and Huffington Post. Matt also publishes a weekly newsletter that people can use to get more information.

Kate had good content on her blog, but it was not appealing to consume. Kate used some pictures, but for the most part it was just writing; there was a lot. It was hard to read her articles just because the writing was not broken up well and there was not much variety in formatting.

Kate’s content was also not as interesting as the content on Matt’s page. Kate’s also has content that is not highlighted as well as it could be. Kate has earned recognition from various travel companies, but the information is listed in a way that isn’t as clean and interesting; making her accomplishments seem underwhelming.

The last thing our group looked at was optimization across different platforms, including mobile. Both sites were mobile friendly, but, as a whole, Matt’s site was still more appealing due to the fresher look and design of his blog.

I don’t want readers to think that, after reading this, Kate has the worst blog ever. Adventurous Kate is still a decent travel blog that many people may find appealing. However, when it’s compared to a travel blog that is very professional, it’s easy to see that there are a lot of little things that can add up to make a person’s blog seem less appealing.

An Adventurer and a Nomad Go and Make a Blog

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